Greenpeace say the fashion industry has a massive effect on the planet in all steps of the production cycle; from growing cotton, producing fabrics and making the clothes. WhoWhatWear.com, a fashion portal, worked with eco-brand Reformation to show the facts and figures about sustainability and the current threats. The following infographic has been created to show some of the main ways that the apparel market currently harms our planet.
Consumers play a large part in brands being able to act in an unsustainable way because of the large quantities of clothing we buy. Fashion Revolution, a global movement addressing the problems, report that as a society, 400% more clothes are being bought compared to 20 years ago. So, how conscious are we about the need for changes to be made, and the impact of fast fashion?
Kellie Dalton is a strategist at Futerra; a sustainability consultancy and creative agency that helps big brands change their effect on the planet. She talks about the current threats to the globe from the fashion industry and why this has come about. Kellie also suggests some key ways that both brands, and consumers, can help to bring about change.